Honey-Do Service Franchise vs. Kitchen Tune-Up: How They Compare


If you're someone with a knack for DIY who's spent countless weekends immersed in home improvement tasks, turning your passion into a full-time venture is within reach. But with so many franchise opportunities out there, how do you decide which one aligns best with your financial and lifestyle goals? Interested in owning a honey-do service franchise, aka a handyman franchise? Learn how it compares to Kitchen Tune-Up so you can choose the best opportunity for you.

Although first-time homeownership dropped in 2022, equity for existing homeowners remains high. The average homeowner has $274,000 in equity, according to CoreLogic. Busy homeowners are taking advantage of home equity to outsource home service projects. The average household did 12.5 home improvement projects in 2022, covering improvements, maintenance, and emergencies.

A honey-do service franchise caters to this high-demand market. It refers to a business model centered around home improvement and repair services. The term “honey do” is colloquially derived from the phrase "Honey, do this" or "Honey, do that," which are tasks typically listed by one spouse for the other to complete around the house. A honey-do service franchise, or a handyman franchise, typically offers a range of home repair, maintenance, and improvement services to customers.

Owning a honey-do service franchise comes with perks. They offer a range of services, allowing franchisees to cater to a broad market. Homes and commercial properties always need repairs and maintenance. Whether it's fixing a leaky faucet, repairing a broken door, or installing shelves, there's a continuous demand for honey-do services. A honey-do business has low startup costs and low overhead costs. You also can charge a premium for emergency or specialized services to help generate high profit margins.

But the barrier to entry is relatively low, leading to an oversaturated market in many regions. New businesses might find it challenging to differentiate themselves from established competitors. And in the age of digital reviews and online feedback, maintaining a pristine reputation is paramount. A single negative review can disproportionately harm a business's image, making reputation management an ongoing concern.

The honey-do service industry can also be affected by seasonal changes, with certain services being in high demand during specific times of the year and dwindling during others, making it difficult for business owners to predict their earnings and budget accordingly.

Kitchen Tune-Up: A Better Franchise Opportunity

Kitchen Tune-Up, with its niche focus on kitchen remodeling and refreshing, offers a specialized service. The kitchen is the heart of the home, and nearly 21.4% of homeowners who hired a home services specialist opted to revamp their kitchen last year. Our kitchen cabinet franchise is designed to provide kitchen transformations without the typical mess or exorbitant costs. For someone passionate about DIY projects and looking for a streamlined service offering, our brand can be a perfect match.

We have more than 35 years of experience helping entrepreneurs launch home remodeling businesses. For an initial investment ranging from $129,930-$188,850, you get a proven brand, training, and ongoing support in the kitchen remodeling industry.

The average handyman's annual salary in the U.S. is $44,648, according to Zippia. The average sales for 91 Kitchen Tune-Up locations with a single territory was $547,765 in 2022, and 36 locations attained or surpassed the average results, according to our most recent franchise disclosure document (FDD). The lowest amount reported for a single territory franchisee was $21,457, and the highest was $1,918,867.*

Turn Your Passion into Profit

We understand the entrepreneurial spirit and are dedicated to helping people turn their passion for DIY projects and home services into a full-time job. We’re not just looking for business moguls; we’re searching for individuals who genuinely love the art of transformation. With our model, you can channel your DIY enthusiasm into a venture that brings financial rewards and personal satisfaction.

Check an item off your own honey-do list! Inquire now to connect with someone from our franchise team and learn more about partnering with Kitchen Tune-Up to launch a kitchen remodeling business.

*This is a historical representation of what some of Kitchen Tune-Up’s franchised agencies earned, as described further in Item 19 of the FDD.

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