Owning a home improvement franchise is a serious business opportunity. Like any business it has both benefits and risks. It’s not for everyone, but if you have an entrepreneurial spirit and good customer service skills, it might be a good option for you.
The Kitchen Tune-Up business model offers freedom with support and training at a low initial investment fee. Our typical clients are female homeowners over the age of 50 who are looking for stylish, convenient solutions. We have 1-Day Tune-Ups, cabinet painting, redooring, refacing, and custom cabinets that fit any budget and provide a high level of service to homeowners throughout North America.
Why Should I Open a Franchise?
When you weigh the pros and cons of working for an established company or setting out to work for yourself, the scale doesn’t always tip in one direction or the other. On one hand, starting your own business gives you more creative freedom. Whether your business sinks or swims is all on you. It’s empowering and liberating but can be scary too. On the other hand, when you work for an established company, you benefit from their expertise, brand recognition, and proven formula for success. However, there is a limit to the amount of control you have over your business.
The choice comes down to how much risk you are willing to take on as well as how much expertise and business savvy you think you possess. Do you want to be a part of something already established or build something up from scratch?
Opening a franchise involves less risk than opening an unproven business, but you are still your own boss. With franchising, you run your business and benefit from being part of a larger, proven company with decades of business experience. A franchise opportunity gives you the best of both worlds.
What is the market like for home improvement franchises?
Among the many franchise opportunities available, it’s important to choose one with staying power, a business that can comfortably ride the ups and downs of the market. Home improvement is a relatively stable market although it does experience fluctuations in the costs of materials, but this fluctuation is quite minimal, especially in the U.S.
Each year, homeowners throughout North America spend billions of dollars remodeling both residential and commercial properties. This number grows as the number of homeowners grow. Because of this growth, home services franchises can be one of the more stable franchise opportunities.
In any market, there are ups and downs, however, for home improvement franchises, a few factors remain constant: people live in homes, those homes age, those homes need repairs and remodeling. We are well situated in a unique niche within the home improvement market with our “minor improvement” home services. Because we are not situated in the higher-cost tier of home improvement franchises, our market share remains relatively untouched by larger fluctuations in the economy. The Kitchen Tune-Up business model thrives because of its low overhead and the continual market demand for home updates that are affordable and convenient.
Do I need to secure retail space?
Retail space is an option, but it is not mandatory for the franchise business we have established. There are advantages to operating a home services franchise out of a public retail location or showroom. These include storage capacity, area for job staging and prep, as well as a location to hold team meetings. But the cost of renting space does cut into the profit margin. The choice is up to you on how you want to run your business. The franchise can be home-based (over 70% of our franchise owners work out of their homes) while other franchise units operate out of rented space or out of a co-working environment.
How much home improvement experience do I need?
Over 90% of our franchise owners come to us with little to no experience in the home improvement market. We provide all the training and support you’ll need. In fact, owning a home improvement franchise is more about managing people and projects than it is actually performing the work. You will hire and train people to handle that aspect of the job. Our most successful franchises are run by owners who understand how to create and lead a team with excellent customer service and project management skills. A successful owner is above all good with people. They have the drive and determination of an entrepreneur. And they know how to seize a good business opportunity when it comes their way.
What Franchise Benefits Can I Expect?
Franchise opportunities should be assessed on both their immediate benefits and their potential for growth and success. Home improvement franchises are no exception. Kitchen Tune-Up is firmly rooted in the following benefits:
A Proven System of Operations
Kitchen Tune-Up has over 30 years of knowledge and expertise on how to run a successful franchise in the home improvement industry.
A successful franchise business needs a successful, strong system of operations. Ours wasn’t built overnight. It evolved over years of servicing customers and negotiating with suppliers and contractors. It took a lot of time and a tremendous amount of manpower. But as a franchise owner taking advantage of this business opportunity, our proven system of operations is yours. You get all the know-how, guidelines, and methods you need to be successful in every aspect of your business.
A Robust Training Program
You don’t need to know all the ins and outs of the home improvement market or how to run a successful home improvement franchise. Only about 7% of our franchise owners had previous experience in the home improvement industry. The vast majority knew little about the remodeling industry, the cabinet business, cabinet design, or construction fields before opening their franchise. For most, owning a Kitchen Tune-Up franchise was their first experience running a business.
Success is our priority, so we take pride in offering you exceptional training. Our Home Office is dedicated to the training and support of new franchisees:
- Training starts with a 4-week online pre-training course, followed by an 8-day hands-on training at our Home Office in Aberdeen, SD. You will learn how to run every aspect of your business: marketing, sales, accounting, hiring, profitability, and everything in between.
- Once you complete our training program, you’ll be assigned a mentor from our Home Office team.
- We also provide employee training materials such as videos, manuals, and webinars.
Our training program and 12 weeks of mentorship are just the beginning. We’re here for you every step of the way. When you own a home improvement franchise through Kitchen Tune-Up, you are never alone or underprepared.
Our philosophy is that training never stops. When you own a home improvement franchise, there is always something to learn, a skill to perfect, or a system to optimize. Our franchise benefits include getting the ongoing training you need to be the most informed and trained consultant in home remodeling.
You’ll have continual access to our private podcast, weekly coaching calls, monthly newsletters, online owner’s forum, weekly emails, national reunions, online webinars, and KTU Connect program.
Our KTU Connect program puts our team in contact with every owner on a consistent basis. On top of calling into the Home Office at any time, this program allows our team to continue building relationships and ensures everyone stays tuned in.
An Established Sales & Marketing System
Sales and marketing are often where many entrepreneurs misjudge their abilities. We don’t let that happen to our franchise owners. We have a proven sales process that we will provide you and our marketing team stays up to date on all the trends in online marketing as well as other marketing channels.
You don’t need to have any prior sales or marketing experience to be successful with our franchise opportunity. Running a kitchen and bath remodeling business or a home improvement franchise has its own set of rules, and Kitchen Tune-Up wrote the rulebook. We know what it takes to get business and convert leads.
We have comprehensive national (United States) and local marketing strategies in place that drive leads to our home improvement franchisees from various sources: online, social media, direct mail, advertisements, and more.
You’ll get flyers, ads, letters, presentations, social media images, and other marketing pieces that are ready and available to use. If that still doesn’t fit with what you want, our graphic design team can create custom materials to cater more specifically to your individual market and needs.
Well Researched, Vetted, and Secured Territories
We select and distribute our territories carefully. We review current census data and adjust based on the age of homes, average household income of homeowners, and other factors pertinent to the home improvement market. From this data, we create territories with an average population of 260,000 and a minimum of 41,000 single-family homes.
You can be confident that the territory you work in will be exclusive to your franchise and that the territory is ripe for home improvement needs.
Group Buying Power
There is strength in numbers. With all franchise opportunities comes a sizable increase in purchasing power. Buying for one has a price; buying for many is powerful. As part of our group of franchise owners, you’ll enjoy some of the best prices in the home improvement industry. Because of Kitchen Tune-Up’s expansive size, we can negotiate a better price for our franchisees. Our owners get an advantage local “mom and pop” shops don’t.
A Simple and Effective Operating System
The Kitchen Tune-Up operating system is a comprehensive tool for customer and project management. It’s ideal for drafting proposals, making payments and reports, organizing workflow, and more. Although created by a third-party, our operating system has been customized specifically for us. Our dedicated account manager handles any updates or changes as needed.
Ready to Own a Kitchen Tune-Up?
Of all the franchise options available, the benefits of choosing Kitchen Tune-Up are unmatched. We know the kitchen remodeling business inside and out. Get the advantages of our scalable business model, decades of experience, in-depth training, and complete sales and marketing support.
Are you ready to explore Kitchen Tune-Up franchise ownership?