Kitchen Tune-Up Franchise Leadership

President & Chief Executive Officer, Home Franchise Concepts

Corey joined Home Franchise Concepts in 2025 and has over 25 years of experience across several industries. He came to us from our parent company, JM Family Enterprises, where he held several positions including Group Vice President and ITS Chief Operating Officer. His primary focus is on growing and innovating the Home Franchise Concepts family of brands by attracting new franchisees, expanding organic growth opportunities, and positioning the company for long-term success. He has a Bachelor of Arts degree in business from Concordia College and attended the prestigious Executive Education program at Columbia Business School.

Chief Financial Officer, Home Franchise Concepts

Amir leads Home Franchise Concepts’ financial functions, including accounting, financial reporting, short and long-range planning and budgeting, and treasury. Amir has an MBA from the University of Texas, McCombs School of Business, and Bachelor’s and Master’s Degrees in Accounting from the University of Texas at Arlington.

Chief Marketing Officer, Home Franchise Concepts

Heather joined HFC in early 2021. She is known in the marketing industry for building strategic brand platforms. Heather has more than 20 years of marketing expertise and has held leadership positions at Nissan, Mattel, Taco Bell and, most recently, Allergan. Heather’s most notable marketing campaigns include the Taco Bell “Nacho Fries (Web of Fries)” campaign and the Botox “Own Your Look” campaign. She understands the importance of partnership in franchise organizations and is focused on growing our brands together. 

Chief People Officer, Home Franchise Concepts

Paige is Chief People Officer for the Home Franchise Concepts family of brands. She focuses on establishing and building connections with the leadership team and associates. With twenty years of experience in Human Resources, Paige’s strong operational expertise, demonstrated business partnership, and culture focused approach serves her well in this position.

President, Kitchen Tune-Up and Bath Tune-Up

Heidi became president in 2017. Before she joined the company in 2003, Heidi ran her own home-based business. Her father and founder of Kitchen Tune-Up, Dave Haglund, convinced Heidi that her skills would be a great asset to the family business. Heidi worked in several roles before landing in the sales and marketing department. For 13 years, she concentrated on growing and strengthening the Kitchen Tune-Up system. Heidi’s heart is with the success of each franchise partner and she is passionate about bringing an outstanding level of assistance and guidance to each franchisee. 

Executive Vice President and General Counsel, Home Franchise Concepts

Jennie has been the primary legal advisor for the Home Franchise Concepts family of brands since 2004. She holds a degree from Deakin University School of Law and possesses a robust skill set including Licensing, Commercial Litigation, Contract Negotiation, Negotiation, and Mergers and Acquisitions.

Vice President of Technology, Home Franchise Concepts

Bill leads the IT team supporting all Home Franchise Concepts brands by providing enterprise level technology solutions that enable our franchise owners to seamlessly support their customers. As a technology leader for over 25 years, Bill has been immersed in architecting technical solutions to meet complex enterprise level business needs with a heavy emphasis on data analytics, custom application development and AI.

Vice President of Franchise Development, Home Franchise Concepts

Aaron joined us in 2007 and leads the strategic planning and direction of franchise growth for all Home Franchise Concepts brands. His previous roles included Director of Franchise Development and Senior Franchise Advisor. Aaron leads a team of Franchise Advisors who have participated in awarding over 2,600 franchise territories throughout North America.

Franchise Advisor

Franchise Advisor

Franchise Advisor

Franchise Advisor

Franchise Advisor

Franchise Advisor