Remodeling Market: A Guide to Industry Trends and Profitability
If we were to choose one word to describe the kitchen remodeling market right now, that word would be “up.” Everything seems to be going up. Whether it's consumer demand, the number of remodeling business opportunities, or the average profits of operators in the industry, the numbers don’t lie. Right now is a great time to start a home improvement business.
How Big Is the Home Remodeling Market?
The remodeling industry certainly isn’t small. The U.S. residential remodeling market is projected to grow from $472 billion today to $477 billion through the third quarter of 2025. The average spending on home improvement projects isn’t small, either. According to Houzz, the median spend on home improvement projects rose by 60% from 2020 to 2023. And more than 50% of homeowners who renovated spent $20,000 or more on their projects last year.
The home remodeling industry soared during the pandemic when people opted to take staycations and invested their savings into their homes. But It’s important to remember that the remodeling industry is not just growing because of world events. This trend isn’t just a flash in the pan. Certain stable indicators have driven demand higher in the home improvement market for years and will continue to do so. For example, homes in the U.S. are getting older. According to the latest data, the average age of a home in the U.S. is 40 years. As U.S. houses continue to age, more and more homeowners will be looking for renovation businesses and kitchen remodeling services.
Plus, as new generations age, the number of American homeowners continues to increase, resulting in rising customer interest in getting these kinds of services. These long-term growth factors are more reasons why there may never be a better time to invest in a kitchen franchise such as the one offered by Kitchen Tune-Up.
The massive scale of the industry means there are now more ways than ever to invest in the opportunities provided by home remodeling. However, the competition is fierce, and the survival rate of small businesses, even with all these opportunities, is still somewhat low. It can be hard to break into an industry many others are also trying to access.
The Kitchen-Tune Up Difference
Franchising is one of the best ways to enter the competitive home remodeling market. Instead of starting from scratch and trying to establish a name in the face of such fierce competition, franchising lets you jump straight in with a name that has over 30 years of experience serving customers. There are now hundreds of different franchise opportunities available across the country, but one of the undisputed leaders of kitchen remodeling is Kitchen Tune-Up.
Kitchen Tune-Up allows you to make a low initial investment to tap into the high-profit potential of the kitchen remodeling industry. For instance, the average sale amount for a refacing project is $17,730, and for restoration is $4,009. The average gross profit margin on a cabinet refacing project is 53%, and wood restoration is 65%!*
Are you concerned because you don’t have any experience in home remodeling or kitchen renovation? Don’t worry — more than 90% of our franchise owners come to us with little to no experience in the home improvement market. We provide you with all the training and support you need to lead your new franchise to success. We also set you up with a launch coach for three to seven months to ensure your transition to entrepreneurship is seamless.
Inquire Now!
Kitchen Tune-Up has the experience and support you need to build and grow your own successful franchise. If the trends we discussed in home remodeling have inspired you, inquire now!
*See FDD for details.