Marketing & Sales
Specialized Franchise Marketing for a Specialized Industry
Kitchen Tune-Up began as a single cabinet store in Aberdeen, South Dakota in 1988. Since then, our franchise business has grown into over 260 kitchen owner-owned remodeling operations across the U.S. and Canada. Combining business savviness with hard work, we’ve built a positive brand image with national name recognition. The secret to our success is our unique marketing and sales strategy.
The Secret to Our Success
The kind of growth Kitchen Tune-Up has experienced is no accident. Our success is a direct result of applying one of the most effective and efficient marketing and sales strategies in the kitchen remodeling industry. Kitchen Tune-Up’s unique franchise marketing and sales approach is a product of exhaustive research. For over 35 years, we’ve tried, tested, and refined our methods. Thanks to continual input from our Kitchen Tune-Up franchisees and the marketing expertise of our leadership team, our unique strategy stays up-to-date and optimized.
We communicate and collaborate regularly with our franchise owners - weekly coaching calls, monthly newsletters, and an online forum for owners in addition to nationals reunions, online webinars, and meetings with Operations Managers allow our team to be in contact with every owner on a consistent basis.
The Kitchen Remodeling Business
The kitchen represents a feeling of comfort and security. It’s the place where we kick off the morning with breakfast and come together over the preparation of the evening meal. The kitchen can set the mood for the entire house and is a true representation of the homeowner’s style, personality, and priorities.
When a kitchen becomes worn out or dated, a “must-do” remodeling project is needed. Usually, homeowners will update their kitchen only once, possibly twice, during their ownership, but considering homeowners don’t have the experience of remodeling, they usually don’t understand how to achieve their dream kitchen. Homeowners will need seek out the advice and expertise of the professionals when it comes to transforming their kitchen into a space they can love.
The Customers
Our core Kitchen-Tune Up customers are 50+, and couples or women who own an older home. Kitchen Tune-Up customers want timely, cost-effective kitchen update services that yield impressive results. They value convenience and service over lower price points.
Depending on your location, state or zip code, your typical customer, of course, could vary from that description. But one of the great things about the kitchen remodeling business is that every home has a kitchen. So, regardless of age or income level, our customers can be anyone who owns a home.
There are many paths that will lead a homeowner to remodeling professionals or a particular kitchen remodeling company, and Kitchen Tune-Up is active on each and every one of those paths.
The Right Solutions
Homeowners will generally only update their kitchen once, or possibly twice, over their lifespan in a given home. Because they do not have the experience of remodeling frequently, more often than not, they don’t have a clear idea of what they want or how to go about achieving the kitchen of their dreams... this is where Kitchen Tune-Up comes in.
The Kitchen Tune-Up brand was developed to meet the needs of the kitchen remodeling business. We provide friendly and flexible professional guidance and our unique sales process takes homeowners step-by-step through the method of transforming their out-of-date kitchen into their dream kitchen. Our remodeling solutions fit most time frames or budgets, from our Original Tune-Up or a simple cabinet painting to more complex kitchen remodeling projects. Plus, franchisees can offer clients competitive financing plans with a variety of payment options, allowing them to choose a plan that fits their budget.
We've Got Your Back
Joining our established franchise means joining a winning team. Your Home Office team is serious about franchise marketing and sales support. You’ll be able to take advantage of decades of franchise experience, expertise, and know-how. We communicate and collaborate regularly with our franchise owners and provide franchise owners with access to creative materials have been designed, tried, tested, and are ready to go! If you need custom work, our talented graphic design team is available to help.
Start Your Journey to Kitchen Tune-Up Franchise Ownership!
Leverage our proven model to achieve your goals of business ownership in the thriving home services industry. Inquire now about bringing a kitchen remodeling franchise to your community.